Abstract Ms Lara ARNASON China’ s (new) Media Ethic: Negotiating policy and practice in China’s online games regulation Dr. John BANKS Innovation in the Australian Interactive Entertainment Industry: The Halfbrick Story Prof. Richard A. BARTLE The Decline of MMOs Prof. Lai Chi CHEN Media globalization in Cultural Industries on 21st century: A case study of Taiwan’s online gaming industry Prof. Matthew M.T. CHEW The Online Games Industry in China, 1995-2013: A Critical Cultural Perspective Prof. Peichi CHUNG Revisiting Creative Industry Models for Game Industry Development in Southeast Asia Prof. Nick COULDRY After “The Media”? Reflections On The Future Social Legitimacy Of Media Institutions Dr. Mirko ERNKVIST The role of dual institutional- and technological entrepreneurship in the formation of the Japanese social game industry Prof. Anthony Y.H. FUNG Creative industry and Cultural Policy in Asia Reconsidere Prof. Larissa HJORTH The Place of the Mobile: Emplaced cartographies, camera phone ethnographies and locative media games Prof. Koichi IWABUCHI Whoever speaks of administration speaks of national branding…Creative industries and Japanese cultural policy Prof. Michael KEANE Before the Goldrush: Creativity without Industry in China Prof. Jeroen de KLOET In policy we trust: A survey of the European game industry Dutch Design – The political economy of the Dutch games industry Prof. Ho Lin LIN Online Game Worlds as a Virtual Co-presence across National Borders Dr. David B. NIEBORG In policy we trust: A survey of the European game industry Dutch Design – The political economy of the Dutch games industry Prof. Jason POTTS The Alchian-Allen Theorem and the Evolution of New Media Industries Prof. Clement Y.K. SO Crossing Media Boundaries: New Delivery Modes for Journalism in Hong Kong Prof. Chuen Tsai SUN Online Game Worlds as a Virtual Co-presence across National Borders Mr. Darryl P. WOODFORD Governance Challenges in the Global Games Industry Dr. Elaine J. ZHAO Beyond the Game of Cat and Mouse: Challenges of Discoverability and Piracy in Mobile Gaming Market