Peichi Chung

Peichi Chung is an expert on the game industries and markets in Asia and has published several articles on the topic. She has conducted extensive interviewing of game industry insiders in Korea, China, and Singapore. She is currently an assistant professor in the Communications and new media programme at the National University of Singapore. Her research interests include new media culture, creative industry research and international communication. She teaches courses related to communication and culture and is currently a fan of Korean television drama. She has published book chapters and journal articles on game industries in Korea, Singapore and China. Her current research looks for the global-local dynamics in the gaming industries among ASEAN countries.

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